The IDA Universal Magazine
The Universal is IDA’s quarterly flagship publication—your source for timely association updates, industry insights, market intelligence, and member-driven stories shaping the future of the independent aftermarket.
Members are invited to showcase their companies through advertisements, thought-leadership articles, product highlights, and member spotlights, reinforcing IDA’s commitment to visibility, engagement, and shared growth across our global network.
The magazine is produced in both print and digital formats, ensuring maximum reach and accessibility. Click the icon to read The Universal now.
November/December 2025 (Convention Recap)
Do you want to increase your visibility? Submit an article about your company's history or place an ad in one or all of our 5-issues of the IDA Universal Magazine. Click the link below to get started.
Past Issues of the Universal Magazine
The Universal, IDA’s member magazine, delivers timely, high-value insights across the full spectrum of the heavy equipment and aftermarket industry—including equipment developments, market trends, environmental considerations, management strategies, legal and regulatory updates, financial topics, and technical expertise.
Designed to keep companies informed and competitive, The Universal supports IDA’s expanded focus on knowledge-sharing, digital access, and year-round member engagement. Member companies may distribute unlimited digital copies of each issue to key team members within their organization, significantly extending internal reach. With enhanced email distribution, our circulation has more than tripled. Reaching over 5,000 downloads per issue.
IDA members can conveniently place advertisements by uploading ad creative or logos directly through their member profile updates under the Member Portal. To reserve ad space or request assistance, please contact IDA at info@idaparts.org or 972-241-1124.
Advertising rates for non-members are available upon request by contacting IDA.
